The worlds of SEO and social media marketing are converging in a big way. According to an Adobe survey, 41% of consumers across multiple generations are now using TikTok as a search engine.
For Gen Z—and to a lesser extent, millennials—TikTok has become the go-to platform for many search queries. Recognizing this trend, Google has started featuring TikTok videos in its search engine results pages (SERPs) for keywords related to home improvement, beauty, lifestyle, food, and more.
This shift offers a unique opportunity for marketers, and those who act quickly stand to gain the most.
While creating authentic, high-quality content remains the top strategy for expanding your reach on TikTok, keyword research is a powerful tool to enhance your content and connect with the users most relevant to your channel. Keep reading to learn how to make the most of it!
Here are five TikTok keyword research tools that can help you find the right keywords for your content strategy:
1. TikTok Creative Center:
Overview: TikTok own tool that offers insights into trending keywords, hashtags, and content. It’s a good starting point for understanding what’s popular on the platform.
2. VidIQ:
Overview: Primarily a YouTube tool, VidIQ has a TikTok-specific feature that helps you find trending keywords and hashtags. It’s useful for creators who want to optimize their content for both platforms.
3. TikTok Hashtag Generator by Sistrix:
Overview: Sistrix offers a free TikTok hashtag generator that also provides keyword suggestions. This tool helps you discover relevant hashtags and keywords for your niche.
4. TubeBuddy:
Overview: Similar to VidIQ TubeBuddy is another YouTube tool with features tailored to TikTok. It helps you discover trending keywords and optimize your content strategy.
5. Keyword Tool for TikTok:
Overview: This dedicated keyword research tool for TikTok allows you to find popular keywords based on search volume and competition. It’s a simple yet effective tool for finding the right keywords.
