The August 2023 Google algorithm upgrade will begin to go out on March 24 of this year. The entire implementation of this modification will take two to three months. Google has made this information available on its Google Liaison Account.
Google’s attempts to display more beneficial, in-depth reviews focused on first-hand experience in search results will be continued with the upcoming update. The end of the recently announced upgrade to Google’s helpful content update will coincide with the release of the upcoming product review update. When you include the product review update from July, there have been three verified Google algorithm updates in the past month.
Google seems to be on a quest to remove low-quality information from the first page, with a particular emphasis on content that users use to guide their shopping decisions. Along with the helpful content update, Google also revealed that it will be releasing another ratings and reviews update, the August 2023 product reviews update, in the upcoming weeks.
To make it even simpler to identify original, high-quality reviews, Google stated they will be releasing another change “in the coming weeks.” As part of its ongoing effort to “ensure you find the most valuable information when you’re investigating a purchase on the web,” Google claimed this is another improvement to the product reviews ranking mechanism.
Timing
When it launches and when it is finished rolling out, Google will release an update on its updates page. Here on Search Engine Land, we will also write a new story when it starts rolling out and when it is finished.
Google did state that they planned to launch it the week of August 29, but that could change.
Updated Google product reviews
The Google product rankings update seeks to highlight review content that is superior to much of the pre-written data you encounter online. According to Google, it will prioritize these product reviews in the order of search results.
Google does not specifically penalize evaluations of inferior products that have “thin material that merely summarizes a handful of products.” However, it will undoubtedly feel like a penalty if you produce such material and discover that your rankings have fallen as a result of other content being promoted above yours. Technically, Google maintains, that there is no penalty applied to your material; rather, Google just gives higher results to sites with more informative review content. Technically speaking, this upgrade should only have an effect on content that reviews products, not other kinds of content.
Previous updates
The product reviews update is a google ranking algorithm update that ranks the product review-related online material that is most beneficial to searchers. This is the fifth iteration of the update. The first update to the product reviews was released on April 8, 2021, the second on December 1, 2021, the third on March 23, 2022, and the most recent update was released on July 27, 0222. The final one, dubbed the July 2022 product reviews update, was finished on August 2nd and released on July 27th, 2022.
Updates from Google Included: There have been numerous SEO search updates over the last few years, the details of which are included below.
- Updates on Product Reviews
- Core Update for June
- The updated User Page Experience
- Update on Spam, Part 1
- Part 2 of the Link Spam update
What action should you take if a Google update damages your website?
If there is a noticeable negative impact on your website’s rating, you should apply some straightforward adjustments in accordance with the upgrade. Create your website using this update’s instructions.
However, in my opinion, you should fully comprehend this fundamental update to ensure that your website does not suffer.
August 2023’s most recent Google algorithm update:
Why are Google Updates important? Every time Google releases a new update and modifies its search ranking algorithms, your website may be impacted. Your website may perform better or worse in search rankings as a result of these modifications.
