Google Search is always working to give users more appropriate results. Google has unveiled a brand-new significant modification to its search ranking algorithm, which it has dubbed the helpful content update. The rollout of this update, which will focus on stuff that, hmm, is not useful to humans and people, will begin next week.
The update on helpful content aims to remove articles that have been published solely to boost their search engine rankings but do not educate or assist readers. This upgrade, according to Google, will “address content that seems to have been generated mainly for ranking well in search engines.” According to Google, the change will “help ensure that unoriginal, low-quality content doesn’t rank prominently in Search.” Therefore, if you write material intending to increase search engine exposure and traffic, this could affect you.
In my perspective, this upgrade will alter how SEOs approach content tactics moving ahead, much like Panda and Penguin did a decade ago about content and link strategies.
Updated Google Helpful Content Short Facts
The key details that we currently know are listed here in the succinct form:
- Name: Google Update with Useful Content
- Launch Date: TBD, but most likely during the week of August 22.
- Rollout: The full rollout will take around two weeks.
- It prioritizes content made to serve humans over content intended to score highly in search.
- Currently, this solely affects Google Search and does not affect Google Discover or any other Google surfaces. However, Google might eventually add Discover and other services to this.
- Google made no mention of a penalty, but the update does feel like one to the sites affected by it.
- Sitewide: The entire site will be impacted by this upgrade because it is a site-wide algorithm.
- Many people are likely to claim that this is a core upgrade, but it is not.
- This is now only looking at English-language content globally, but it will probably expand to other languages.
- Google refused to say how many queries or searches were affected by this modification, but it did say it would be “significant.” Google added that this will be more noticeable for online entertainment, retail, and tech-related content.
- Recover: If you were affected, you should review your content to see if you can improve it using the tips provided below by Google.
- Google continuously updates these values, but there is a timeout period, and a validation period, and it may take many months for the numbers to stabilize after an update.
Google’s recommendation for this upgrade is consistent with their long-standing advice:
- Focus on material that puts people first
- Stay away from writing content with search engines as your main focus.
The problem is that this guidance is frequently so general that it leaves content creators with more questions than it does with answers.